The family office of the Reimanns, among the wealthiest families in Germany, wants to attract other rich families to a fund it has set up to invest in startups.
Reimann Investors is looking to attract: “20 to 30 semi-professional investors who share the goals, values and investment perspectives of the family members we care for, i.e., entrepreneur-thinking investors who are more concerned about long-term company success than fast sales,” says Michael Riemenschneider, the CEO of Riemann Investors, in the German media (translated from German).
Riemenschneider added that the target was to raise around €40 to €50 million, with up to €20 million coming from third parties. The rest of the money will come from the family.
Reimann Investors has invested in a number of German start-ups in recent years, including the online pet shop aggregator, Alphapet Ventures, the specialist digital employee benefits group, Spendit, the online sports retailer, Kellersports, and the online loan provider, Cashpresso.
Riemenschneider says the sectors the family office like are fintech, online retailers, and other digital-based businesses. Reimann Investors says on its website: “In order to secure our assets, we want to shape the strategic orientation of our holdings in partnership with shareholders and management.” That suggests the family office likes to take majority stakes in its direct investments, or at least, substantial minority stakes.
Reimann Investors was set up 2006. It isn’t directly connected to JAB Holding Company, the main investment vehicle of the family, which owns some big shareholdings in a number of sizeable companies.