Wealth

Anonymity is the wrong approach for the ultra wealthy, research

Anonymity, the default policy of many of the world’s wealthiest individuals and families, might be doing them more harm than good, according to research, which also says too much privacy can undermine their credibility. 

London-based communications group Transmission Private found more than 40% of the public would feel more negative about a member of the wealthy elite if they could not find information about them online. 

The results come at a time when new wealth taxes are under discussion in many western countries and anti-wealth sentiment is on the rise. These trends are likely to encourage wealthy people to try to limit their digital visibility as a strategy to avoid exposure and attention, said Transmission Private.  

But many wealthy people are keen to avoid having content appear against a search of their names online and, in some cases, members of the business elite have taken steps to actively remove information about themselves online.

But this might be counterproductive, said Transmission Private. 

“If wealthy people want to limit their online profiles, they are setting themselves up for failure, especially at a time like this when business partners, members of the public and politicians are scrutinising multi-millionaires and billionaires,” said Jordan Greenaway, managing partner at Transmission Private. 

“But clearly this research does not mean that wealthy individuals should suddenly get Twitter and Instagram accounts, this is not the type of information that people are expecting to find about individuals online, according to our findings,” said Luke Thompson, head of private client services at Transmission Private.

“Instead, it indicates that people expect to know more about the people behind our biggest and most successful companies – who they are, how they became successful, and perhaps what they stand for in the world.”

The research is based on a poll of 2,000 people in the UK, conducted by Transmission Private in association with OnePoll. 

 

Subscribe

You will need a Premium Plus Subscription to access this database.

Exclusive news, analysis and research on global family enterprise and private investment offices.

Access to the most comprehensive fully interactive database on global family offices, principal investment offices, and family enterprises.

Check Deal Data, Senior Staff, and New Analysis on more than 500 family/principal investment and holding groups

Already have an account? Login

Subscribe

You need at least a Premium Subscription to read this article.

The most comprehensive information service on the global family enterprise world, featuring exclusive news, analysis, research and data on global family enterprises, family offices, and private investment offices.

Premium

£ 299

Annually

  • Exclusive reports, analysis and commentary
  • Exclusive access to family/private investment office deal information
  • Exclusive interviews with principals and senior management of family/investment offices
Subscribe now

Premium Plus

£ 399

Annually

  • Access to All of Premium
  • Access to all of FamilyCapital Analytics, our interactive database with more than 500 detailed profiles of family investment groups

More Info

Subscribe Now

Already have an account? Login

Subscribe

Exclusive news, analysis and research on global family enterprise and private investment offices.

Membership

Free

  • Exclusive reports, analysis and commentary
Sign up

Premium

£ 299

Annually

  • Exclusive reports, analysis and commentary
  • Exclusive access to family/private investment office deal information
  • Exclusive interviews with principals and senior management of family/investment offices
Subscribe now

Premium Plus

£ 399

Annually

  • Access to All of Premium
  • Access to all of FamilyCapital Analytics, our interactive database with more than 500 detailed profiles of family investment groups

More Info

Subscribe Now

Already have an account? Login

Leave a Reply