Investment

The rising nexus of entertainment A-listers, family offices, and venture investing

One of the big trends in the venture world is the rise in the involvement of Hollywood and entertainment A-listers in the venture world. Family and principal offices are a big part of this trend and will become even bigger in the future.  

What these A-listers invest in will be an indication of where asset allocation in the private markets will go and family offices will be watching carefully.

Something big is happening at the intersection of tech and entertainment – of SF and LA…

Just in the last week, there have been two funding rounds that show the growing link between A-listers, family offices, and venture. 

Singer Katy Perry, family office Tao Capital Partners, and a host of other venerable investment institutions including Andreessen Horowitz and sovereign wealth fund GIC invested in Apeel Sciences. 

The Californian venture offers plant-derived shelf life extension technology that doubles the lifespan of harvested fruits and vegetables. It’s very much the zeitgeist of an investment opportunity in its impact-led idea, which A-listers like and also worth more than $1 billion after its latest fundraising of $250 million from these backers plus 11 others. Perry and Tao backed Apeel in early rounds as well. 

Across the other side of the US, Oprah Winfrey, likely through her investment office, OW Management, participated in a round for New York City-based healthcare group, Maven Clinic. Biotech and healthcare are sectors also attracting more A-list investors. 

The growing link between the world of entertainment A-lists and venture was recently highlighted by venture insider Andrew Chen.

Chen said in a tweet: “Something big is happening at the intersection of tech and entertainment – of SF and LA. From LA, you see celebs angel investing, and promoting tech. And SF startups are actively courting creators, both mainstream and digital native, as the anchors in their new social products.”

Of course, entertainment A-listers have been investing in venture for some time – and as Family Capital has highlighted some are doing it through their own investment offices. 

And A-listers like investing together. Perry has in the past invested with Will Smith, Justin Timberlake, and Orlando Bloom. But often family offices are also get involved. Notably, this was the case of the most prominent alternative food groups, Impossible Foods, when the likes of Perry invested with Shawn Carter (Jay-Z), Trevor Noah, Ahmir Khalib Thompson (Questlove), and investment offices Horizons Ventures, Bill Gates (Gates Frontier), and Serena Ventures

Prominent Hollywood A-lister Will Smith is an active venture investor, most of this goes through his investment/philanthropic group, The Smith Family Circle. And he has invested alongside family offices, as he recently did with Sundae, a residential real estate marketplace platform (Oberndorf Enterprises). 

Actor Ashton Kutcher’s Sound Ventures is also an active investor and often invests with family offices, as Sound did in the last few months with Bezos Expeditions in Saturn Technologies, and Skip Capital and Grok Ventures in 1Password.

What does this mean for the wider family/principal investment world? At the very least, more co-investment opportunities for all involved. Also, A-listers are likely to a bigger role in private capital markets, many, if they haven’t already, setting up their own investment offices to maximize their investment opportunities.

Subscribe

You will need a Premium Plus Subscription to access this database.

Exclusive news, analysis and research on global family enterprise and private investment offices.

Access to the most comprehensive fully interactive database on global family offices, principal investment offices, and family enterprises.

Check Deal Data, Senior Staff, and New Analysis on more than 500 family/principal investment and holding groups

Already have an account? Login

Subscribe

You need at least a Premium Subscription to read this article.

The most comprehensive information service on the global family enterprise world, featuring exclusive news, analysis, research and data on global family enterprises, family offices, and private investment offices.

Premium

£299

per year

  • Exclusive reports, analysis and commentary
  • Exclusive access to family/private investment office deal information
  • Exclusive interviews with principals and senior management of family/investment offices
SUBSCRIBE NOW

Premium+

£399

per year

  • Access to All of Premium
  • Access to all of FamilyCapital Analytics, our interactive database with more than 500 detailed profiles of family investment groups

More Info

SUBSCRIBE NOW

Already have an account? Login

You've reached the end.

Continue reading free articles by registering as a Member.
Or choose a Premium Plan.

Membership

Free

  • Exclusive reports, analysis and commentary
REGISTER NOW

Premium

£299

per year

  • Exclusive reports, analysis and commentary
  • Exclusive access to family/private investment office deal information
  • Exclusive interviews with principals and senior management of family/investment offices
SUBSCRIBE NOW

Premium+

£399

per year

  • Access to All of Premium
  • Access to all of FamilyCapital Analytics, our interactive database with more than 500 detailed profiles of family investment groups

More Info

SUBSCRIBE NOW

Already have an account? Login

Leave a Reply