Investment

Top scions of famous families back Greek startup

Some well-known scions of famous family dynasties have come together to back a Greek agriculture e-commerce and information startup believing it could revolutionize the way agriculture products are bought and sold. 

Called Wikifarmer and set up in 2017 by two Greeks – agronomist Petros Sago and Elias Sousis, a former Google tech executive – just received an undisclosed amount from six investors in a seed round.

Those backing the group include Mathias Kamprad, youngest son of Ikea founder Ingvar Kamprad, Patrick Odier, a member of the family that owns the Swiss bank Lombard Odier, and Alexandre Vilgrain, the CEO of Paris-based SOMDIAA, which specializes in the agro-food sector in Africa. Paris-based SOMDIAA has been owned by Alexandre’s family since it was set up in 1947. 

Another backer is the Captain Vassilis and Carmen Constantakopoulos Foundation, an Athens-based non-profit private foundation set up by Vassilis Constantakopoulos (commonly known as Captain Vassilis) and his wife Carman. Captain Vassilis was a well-known Greek shipping multi-millionaire who died in 2011. 

Wikifarmer wants to cut out the intermediary between agricultural products and the end-users of those products like restaurants, hotels, and other retail food and beverage groups. In so doing, Wikifarmer hopes to increase the margins for producers and the quality of products they buy. In an interview in the Greek media, the founders said they hope to expand the platform across Europe and beyond. 

“Our main plans revolve mainly around the further expansion of our platform in abroad, but also the creation of a more integrated ecosystem that will help farmers to digitize their commercial activities and grow their businesses…”

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