Business

Olofsson’s family enterprise invests for the long term

Achieving organic growth by developing peer group associations is part of the digital revolution and Dan Olofsson’s family enterprise, Danir, is no exception. 

It invests for the long term, without an exit strategy, but changes shape to remain relevant to its client base, as you would expect, given Olofsson’s background in management consulting. It doesn’t have the scale of Accenture, but it tries harder.

Danir Group expects sales of $1.1 billion in 2021 from 80 subsidiaries with a total of 8,000 employees. Its organic growth over five years has been 20%

Its new Nexer technology consulting arm, led by Lars Kry, has just formed a partnership in the Nordic region with HashiCorp of California.

HashiCorp’s open-source tools are downloaded 80 million times a year by users keen to navigate their way through the cloud to manage their data and governance. They retain HashiCorp’s advisory team to provide advice on implementation.  

Nexer, known as Sigma IT before 2021, sets out to offer advanced digital solutions in partnership with providers like HashiCorp and Microsoft. It has attracted senior staff from Toyota and KPMG. 

It calls its customers partners. Its messaging is appropriate to this kind of vision. According to its website: “We educate, inspire and create a digital business strategy where the connected 360 roadmap, with prioritised actions, leads you to your vision.” 

Elsewhere, Danir’s A Society operation sets out to match self-employed consultants with work opportunities. In 2020, Swedish entrepreneur Bjorn Oras sold control of Poolia, a more conventional recruitment agency, to Danir. 

Danir is owned by Olofsson but run by his sons Johan Glennmo and Andreas Olofsson Tarantino. They have occasionally sold businesses, but prefers niche acquisitions.

Early in his career, Olofsson worked for Skandiaconsult, then set up Sapia, a consulting group, with former colleagues in 1986. He developed its tech arm Sapia Teknik, and bought the business in 1993. He listed it as Sigma in 1997 and privatised it through Danir in 2013, prior to creating Nexer out of part of the business. Danir recently said: “We believe in growth through cell division.” 

Danir Group expects sales of $1.1 billion in 2021 from 80 subsidiaries with a total of 8,000 employees. Its organic growth over five years has been 20%.

Its core businesses are Sigma, Nexer, A Society and Poolia, dedicated to technology and human resources, although it runs other businesses like civil engineering and industrial goods. 

Danir also runs a venture capital business. Its investments include Mikz Alliance, an influencer marketing business; BrainLit which recreates daylight in buildings, and Rexor, an enterprise resource planning system for consultants. 

As a family enterprise, Danir has the freedom to operate game parks in Africa through the Thanda game reserve and cruise businesses. It backs non-profit organisations. Olofsson launched Star for Life in 2005, dedicated to helping new generations achieve a healthy way of life. The company is a sponsor to FC Rosengard, a women’s football club, and Special Olympics Sweden. 

It is committed to spare-time pursuits: “If you are committed and passionate about something in your spare time, it is a quality you take with you to work.”

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